VivaSwan & Indian Trap Release New Genre Bending Record titled “Whatever It Cost”

VivaSwan is excited to reveal his latest single “Whatever It Cost” together with super producer Indian Trap. The two iTrap Records artists introduce a whole new sub-genre of Hip-Hop, coined “Activation Records” to the game, bringing together the ancient practices of their ancestors, with sounds of the future.

The single is an amalgamation of diverse musical influences and draws inspiration from Hip Hop, Trap Music, Cinematic Music, and Classical Indian music. “Whatever It Cost” is an infectious, catchy song with an array of vocal styles. The single pushes the boundaries of music with a variety of colourful textures in Vivaswan’s voice while he delivers a hard-hitting, empowering, and unforgettable rap performance. The beat is driving with hard-hitting tribal drums, custom 808’s, and powerful chants from the Vedic culture.

This record is sure to transport you to the jungles of South East Asia, all while having your trunk rumbling with unbelievable bass.

VivaSwan shares, “I’m so excited to be releasing this single, as this is my favorite single in the arsenal! I wanted to gift my fans a track that gives them the highstakes, adrenaline filled energy of battle, while also taking them through an empowering, 3rd Eye opening journey into the spiritual world. The chants on this track date back tens of thousands of years at least, and listening to them alone make the hairs on the back of your neck stand up, while triggering powerful ancestral memories.”

He goes on to share, “The track also features other sound healing instruments, like the Shankha (conch) which has been used to signify the beginning of ceremony, or battle for millenia now. Growing up in the urban jungles as well as the rural ones, this track is a perfect matrimony of the two sides of my life. Listeners will definitely not be disappointed!”

VivaSwan is a full time artist, born in the jungles of South India, and raised on the streets of California. Working with the likes of Dr. Luke, Mad Decent, KSHMR, Jhene Aiko, UMG, and more, he’s also a frequently working actor, doing campaigns with the world’s top brands like Toyota, Tinder, Google, Facebook, Apple, and Uber to name a few. In 2018, he teamed up with hit producer J2, to champion the movement called Indian Trap together.

Jay Singh, also known as J2, the hit record producer and composer, is the man behind Indian Trap. Jay first burst into the scene when he won the prestigious Ministry of Sound DJ Idol Competition in 2002. Since then he has produced and remixed songs for many reputable artists including LL Cool J, Beyoncé, Lady Gaga, Lil Wayne, and Madonna to name a few. Powerfully establishing himself in the pop world under the J2 moniker with his hit single “Dare La La La,” which he co-wrote and produced for Shakira’s 10th studio album, the track debuted in most of the top 10 lists around the globe.

A reworked version was released as an official theme song for the 2014 FIFA World Cup titled “La La La” Brazil,” which is featured on the One Love, One Rhythm World Cup album. The song was also featured in a T-Mobile commercial and on Shakira’s Activia Commercial, which became the most shared advertisement of 2014.

His J2 songs can be heard in over 100 movies, trailers, video games, TV Shows, and advertisements. Collectively his songs have garnered more than 250 Million Streams across YouTube and all other major DSPs.



Whatever It Cost is available on all streaming platforms.


Self-Publishing Music: Independent Music Blogs, Music Promotion and self music publishing is on the rise in the music industry.

Independent Music Blogs, Music Promotion and self music publishing is on the rise in the music industry with Indie artists and record Labels demanding 100% creative control combined with professional music publishing and music editorial services.


Self-publishing music means that you are not signed to a major company or music publisher and operate as an Independent artist, record label or music agency.

When you self-publish your music you still own all of the rights to you own music and so get all of the royalties. You own 100% of the rights to your music and the right to license it to generate income or promotion.

Being an Independent artist or musician and self-publishing comes with full control of the creative process and full self-ownership of the sound recording and song writing copyright.

Self-publishing music also includes releasing your final musical product onto all major digital music retailers and getting the word out about your release with an official press release and generating professional music reviews.

Being fully Independent also entails taking care of your music promotion and press release distribution requirements.

We live in a fast moving instant world of global self-publishing on platforms like Instagram, Facebook, Twitter and Tik Tok.

Having an established music brand or professional music review service talk about or review you is key in developing new potential audiences, fans and sales for your music brand.

Having an established music blog or professional music promotion service talk about or review you is effective and can be used at point of sale at digital music retailers (eg: Spotify profile ) and on artwork, merchandise, posters, adverts, your website, social media profiles and your Press Release.

An Editorial Music Review is a professional reviewer’s opinion of your music release you can use an excerpt of or as a quote.

Independent music Blog publisher Discover Media Digital provides a 100% Independent Music News network where Independent artists, bands or labels can publish and get the official word out about their music in a fast and effective manner to globally announce their music releases, events, products or services.

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